“The Packaging says all about your Brand!”
Your product’s packaging tells a lot about your company or brand. Usually, it’s your first chance to create and grab the target audience and stands distinct from the competitors in a subtle way.
It’s no wonder that bad packaging may harm your brand but also have the potential to lose your sales and revenue. The use of packaging design as a marketing technique may be quite effective. Even those who have no intention of purchasing anything might be influenced by the trap of beautiful packaging design.
Few of the most typical package design blunders aren’t usually “buy incentives” for a customer. Make sure you don’t make these blunders. Here are five typical packing errors and suggestions on how to avoid them.
Error #1: Make Functionality a priority rather than beauty
If you’re new to package design, you could be motivated to focus just on visual appeal rather than the entire functionality of your product. While visual aesthetics are essential, providing a pleasant user experience for your consumers. It all starts with making sure your packaging is both user-friendly and functional.
To avoid a poor impression of your brand’s product consider testing design package alternatives before investing in the order. The packaging you pick should be durable enough to protect fragile products from damage, but not so tough that buyers will have to struggle to get to what’s inside!
Error #2: Incorrect box type and size
Pay special attention to the type of corrugated cardboard utilized in your packaging design. The materials used to package your products are intended to be functional, preventing harm during shipping.
Choosing the right box size provides two functions. It guarantees that the product is well-protected and that buyers are not deceived by an enormous package. Mistakes in choosing the wrong box material will not only cost you money but will also give your customers a negative impression. Please don’t try to deceive potential buyers. This will just make your brand look foolish, and it’ll surely destroy the trust you’ve earned so far.
Error #3: Frustration-free packaging
There are two types of packaging: “secure” and “impossible to open.” Make your packaging as simple as possible for customers to open and utilize your products. Even if they like your goods, they’re less inclined to buy from you again if they have to struggle or get hurt in opening your packaging.
Customers will be more appreciative of your goods if they see a good balance of secure and open-friendly packaging. Make sure that your packaging testing procedure involves opening the box and easily view what’s contained inside.
Error #4: Misleading prints or labels
If your consumers can’t read your printing or labels, it’s pointless to include them. You’re not only losing value from the package, but you’re also introducing unnecessary friction and possible annoyance to the buying process.
This is one of the packaging design blunders to stay away from. If component lists or crucial criteria are unclear, it might effectively render your product useless. Illegible prints, like typographical mistakes, show a lack of attention to the finer points of your final product and may reflect negatively on your business.
Error #5: Wastage of Material
Customers are more concerned about waste. They may or may not be willing to pay extra for items with little packing, but they will appreciate a company that utilizes recycled materials or minimizes packaging.
Single servings of products in a large box, on the other hand, will be a huge disaster. Choose the correct type of box to avoid extra packaging. Larger items require more room during delivery, resulting in more expenses. Make packaging that is not just eco-friendly but also recyclable wherever possible. custom Candy Packaging can give you more environmentally friendly packaging.